THE “SUPER DRY” EXPERIENCE IN AUSTRALIA

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It is said that Japanese people and Australians enjoy their beers in different ways. What is the secret to enjoying Japan’s most beloved – Asahi Beer?

6pm at night. A bustling street filled with people after a long day’s work. You duck into a back alley where the tantalising fragrance of yakitori (grilled chicken) wafts towards you from all directions. As you step into your usual izakaya (Japanese pub), a waiter’s boisterous, “Irasshai!”(“Welcome!”), echoes throughout the restaurant. This is what it’s all about. An izakaya is a Japanese person’s “oasis of the heart”.

The first word to leave most people’s mouths as they take their seat are, “I’ll start with a beer on tap”. You order an icy cold beer and what gets brought out is an ASAHI SUPER DRY. You shout, “Kampai!” (“Cheers!”), with all of your mates, clink glasses, and pour the golden beer along with its almost overflowing, creamy white head down your throat. Such a smooth, refined mouthfeel with a crisp aftertaste. A refreshing beer sure hits the spot after a hard day at the office.

One cannot overlook the small plates overflowing with edamame and yakitori, which go so well with beer. Many Australians seem to enjoy their beer on its own. The Japanese, on the other hand, much prefer a variety of side dishes to accompany their beer.

Asahi Breweries, Ltd. is a proud Japanese brand, topping beer sales in Japan for 17 consecutive years*. The ASAHI SUPER DRY brand can be found in pubs and bottles shops here in Australia as well, making it familiar amongst many Australians.

ASAHI SUPER DRY took out the gold award for the International-Style Lager category at the 2014 World Beer Cup, the USA’s prestigious international beer competition. At the Belgian international beer contest – The Brussels Beer Challenge – ASAHI SUPER DRY took out the gold medal for the Lager: International Style Pilsner, achieving the first gold medal for a Japanese brewery.

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3 brands are currently sold in the Australian market. ASAHI SUPER DRY (5.0%ABV) has a “delicate, yet rich, full-flavoured body with a refreshing dry aftertaste”. It is the topselling Asian Beer in Australia. Since its debut in Japan in 1987 as the first “KARAKUCHI” (dry) beer, ASAHI SUPER DRY has set a new de facto standard in Japanese brewing.

ASAHI SUPER DRY BLACK (5.5%ABV) is a crisp new Super Dry style lager. Bold and refreshing, it has changed the world’s perception on dark beers. Asahi successfully blended the rich aroma and flavour while maintaining the smoothness of ASAHI SUPER DRY. This beer is perfect for when you want to refresh yourself.

ASASHI SOUKAI (3.5%ABV) is an Australian market-limited brand. It delivers a clean, smooth taste that embodies the sophisticated, Japanese way of life whilst still retaining that unmistakable refreshing, crisp ASAHI SUPER DRY taste. ASAHI SOUKAI is an easy-to-drink, non-filling, sessionable beer, expertly brewed using quality Japanese brewing techniques.

Try comparing the beers yourself to experience their distinct flavours! The next time you get together with your mates, why not grab a few Asahi beers as well? Don’t forget the bowls of edamame to snack on. Bring the Japanese izakaya experience to your home by shouting out “kampai!” as you clink together your glasses of icy cold Asahi beer. *Taxable shipped units of 5 major Japanese beer makers in 1998-2014.

THE BEST OF SEIKO

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Earlier this year SEIKO opened its first boutique store in Australia.

The SEIKO boutique ranges product not usually found in Seiko Australia’s regular channel of distribution.

The boutique focuses on the higher-end collections of Credor, Grand Seiko, Astron, selected Limited Edition pieces and Japanese domestic models.

The boutique has Seiko staff that are highly trained in the technical specifications of the collections and models ranged in the store. In fact, some of the staff have visited the watch studios in Japan to see first-hand the finishing techniques and quality control behind these exquisite timepieces. The Seiko boutique provides a resident watch maker from Monday to Friday to assist with after sales care. The Seiko boutique allows the consumer to ‘explore the world of Seiko’ through its finest watches, its diversity of model selection, its craftsmanship and its professionally trained staff to highlight the detailed attributes of every watch.

seiko-boutiqueThe boutique is located in the Queen Victoria Building (QVB) in Sydney. The QVB is an iconic Sydney landmark and is renowned as being a central shopping district for the local and overseas consumer. The QVB is readily accessible to commuters being so closely located to the Town Hall railway station and bus hubs.

Seiko Boutique, 455 George St., Shop 63, Lower Ground Floor, Queen Victoria Building, Sydney NSW 2000


SEIKO WATCH COLLECTION

– jStyle Choice –

ASTRON

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The World’s first solar GPS watch was developed by Seiko and launched to the world in 2012. Since then, Seiko has continued to develop new calibres in the Astron collection. This truly amazing technology has been developed by Seiko’s watch experts. Seiko solar GPS, one step ahead of the rest.

ASTRON’S TECHNOLOGY
Astron GPS Solar sets new standards of precision, ease of use and global convenience. Astron GPS Solar is the most significant advance in watchmaking in a generation.

Using just the power of light, Astron connects to four or more satellites, identifies its time zone and adjusts the hands on the dial to the local time, with a precision of one second per 100,00 years.

To make Astron GPS Solar as easy to wear as possible, Seiko invented an automatic time adjustment function that allows the watch to adjust automatically to the GPS time signal once a day. An invisible sensor analyses the level of light, and when it senses five seconds of bright sunshine, connects to a GPS satellite and receives a time update.

The key to this uniquely Seiko achievement is the development of a reception antenna in the shape of a ring that lies beneath the dial ring. This unique ring antenna, combined with a ceramic used for the bezel itself, optimises signal reception and allows the watch case to have the clean, elegant lines that are its signature.

AstronGPS Solar also required the development of a unique module to minimise energy consumption. Connecting to the satellites orbiting 20,000kms above the earths surface requires a significant amount of energy. Seiko developed a module that only uses about 20% of the energy required by common GPS devices.

Seiko, one step ahead of the rest.


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CREDOR

The name Credor comes from the French Créte d’Or, meaning ‘’the ultimate of the gold,’’ and has been the name for our collection of high-end watches crafted in precious metals since 1974. Even now, our dedicated master craftsmen use only premium materials and express Japanese beauty and delicate aesthetics. Credor timepieces combine Seiko’s traditional craftsmanship with contemporary, high-end technology, and depend on our over 100 years of watchmaking.


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GRAND SEIKO

For over fifty years, the story of Grand Seiko has been the story of a team’s dedication to perfecting the deceptively simple idea of creating the ideal watch. Though times change and Seiko’s watchmaking technology has evolved rapidly, the spirit and essence of Grand Seiko has remained the same. For over fifty years, Grand Seiko has stood for the same simple yet exacting ideals. And so it will be for the next fifty years. And beyond.

KANAZAWA

KANAZAWA

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KNOWN AS A BEAUTIFUL TOWN, THAT COMBINES THE HERITAGE OF A TOWN FOR SAMURAI BUILT AROUND THE CASTLE.

The March 2015 opening of the Hokuriku Shinkansen bullet train line has led to a marked increase in travel to this town of the samurai and previously oftenoverlooked destination, Kanazawa. For those staying in the skiing areas of Nagano, a trip to Kanazawa is a must. This town is a treasure chest of traditional Japanese culture that can be reached in just one hour by train from Nagano Station.

The township of Kanazawa developed as the largest urban centre after Edo (presentday Tokyo), Osaka, and Kyoto more than 400 years ago when the extremely wealthy daimyo, Toshiie Maeda built a castle there. Known as a beautiful town that combines the heritage of a town for samurai built around the castle, of bustling commerce, and with a temple that looks out over all below the castle itself, much of this traditional architecture still survives given that Kanazawa was largely spared from the destruction of World War II.

Beside the Asano River and Sai River that run through the town are three old teahouse districts, or ‘chaya’ districts, the largest of which is the Higashi Chaya District. The delicate lattice decorations of the buildings here offer a refined and elegant atmosphere, the lights at night adding a touch of glamour to the area.

The flow of the water supplied to the castle is a sight that no other town can offer. Drawn from the upstream section of the Sai River some 10km from the castle itself, the water is drawn up into the castle itself using the principles of a reverse syphon after being brought down to a lower height, an incredibly advanced technique for the time.

Moreover, the remains of the Nagahama samurai residential district and its mud walls and stone paving offer a taste of the Edo Period, and the middle class samurai of the Kaga Domain that used to live there, offer a telling view into the daily lives of the samurai of the time.

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There are many historic sights to be seen in this ancient town, but perhaps none more so than the Kenroku-en Japanese garden, one of Japan’s three most famous traditional garden settings. The Kenroku-en is one of the greatest Japanese gardens of the Edo Period, slowly built up over generations by the leaders of the Kaga Domain. Located in the centre of Kanazawa City, this is one garden that offers a glimpse of the beauty of all four seasons throughout the year, and sees visitors from across the country and across the world.

The recent increase in visitors has given rise to a number of programs where you can experience traditional Japanese culture first hand, from wearing kimono to creating chopsticks using gold leaf, and more rarer fare such as experiencing the traditional art of Japanese noh theatre. However, no talk of the town would be complete without mention of food. There are many delicacies special to the region, including local vegetables and more, but the highlight of the region is its seafood. Given its location by the Sea of Japan, there are many types of seafood here that cannot be found on the Pacific Ocean side of Japan, providing many options that can only be enjoyed here in Kanazawa. One dish of particular note is a type of fish called the black throat sea perch, one of the major draws to even the Japanese visitors who come to Kanazawa, and one that sees immense popularity amongst a people who have a fine appreciation of fish in general. Be sure to give it a try.