REDEFINING THE WORLD STANDARD OF PRECISION

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– SEIKO WATCH COLLECTION –

REDEFINING THE WORLD STANDARD OF PRECISION

For centuries, the goal of every watchmaker has been to offer ever higher standards of precision and convenience, but only rarely does a real advance in these areas take place. With Astron GPS Solar, new standards of global precision, ease of use and convenience have been set. Astron GPS Solar is the most significant advance in watchmaking in a generation and, at last, brings international travellers the watch that they have long desired.

IN 2012, THE ASTRON REVOLUTION CONTINUED, WITH GPS SOLAR

Down the centuries, watchmakers have met nearly every timekeeping challenge, but, until 2012, one problem remained intractable. Could a watch be made that remained accurate, without adjustment, as its wearer changed time zones? Thanks to Seiko’s mastery of GPS technology and its unrivalled skill in energy management, Astron GPS Solar met this last great watchmaking challenge. Using just the power of light, Astron connects to four or more GPS satellites, identifies the time zone and adjusts the hands on the dial to the local time, with a precision of one second per 100,000 years. Today, the Astron GPS collection is broader than ever.
The Astron revolution continues.

SLIM, REFINED AND A DELIGHT TO WEAR

Every Astron GPS Solar is a technological marvel, but is also a joy to wear. Despite its high functionality, Astron is, above all else, a slim, refined and perfectly crafted timepiece that is built to the highest possible standards to be a companion for life. Whether in steel or titanium, the watch profile is gently curved so that it sits comfortably on the wrist and several surfaces are polished, by hand, to a perfect mirror finish, using Seiko’s Zaratsu technique to ensure distortion-free results. The crystals are all made of sapphire and are treated with Seiko’s special coatings that ensure perfect visibility from any angle and in any light conditions, by eliminating 99% of all reflections. Astron GPS Solar combines high performance and watchmaking refinement as never before.

FORM AND FUNCTION IN PERFECT UNISON

Astron GPS Solar combines high performance with a graceful elegance that is rare indeed in watches of such advanced technology. The first secret is energy management. To connect to satellites in orbit 20,000km above the surface of the earth requires a significant amount of energy. To do so using just the power of light requires skills in energy management that only Seiko possesses. To make Astron GPS Solar, Seiko developed a unique GPS module that achieves this, using only about 20% of the energy required by other GPS devices. Another secret is the development of a reception antenna in the shape of a ring that lies just beneath the dial ring. This unique ring antenna, combined with the ceramic used for the bezel itself, optimises signal reception and gives every Astron the clean,elegant lines that are its signature.

INTELLIGENCE, CONVENIENCE AND PRECISION

To make Astron GPS Solar as easy to wear as possible, Seiko invented an automatic time adjustment function that allows the watch toadjust automatically to the GPS time signal once a day. An invisible sensor analyses the level of light, and when it senses five seconds of bright sunshine, connects to a GPS satellite and receives a time update. If the watch does not detect such conditions, it remembers when it was last successful in receiving a time signal and automatically attempts to connect at that time. This intelligent sensor system operates regardless of whether the watch is concealed by clothing or whether the sun is hidden behind clouds. Astron’s time remains accurate to one second every 100,000 years and the wearer never has to worry.

THE BEST OF SEIKO

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Earlier this year SEIKO opened its first boutique store in Australia.

The SEIKO boutique ranges product not usually found in Seiko Australia’s regular channel of distribution.

The boutique focuses on the higher-end collections of Credor, Grand Seiko, Astron, selected Limited Edition pieces and Japanese domestic models.

The boutique has Seiko staff that are highly trained in the technical specifications of the collections and models ranged in the store. In fact, some of the staff have visited the watch studios in Japan to see first-hand the finishing techniques and quality control behind these exquisite timepieces. The Seiko boutique provides a resident watch maker from Monday to Friday to assist with after sales care. The Seiko boutique allows the consumer to ‘explore the world of Seiko’ through its finest watches, its diversity of model selection, its craftsmanship and its professionally trained staff to highlight the detailed attributes of every watch.

seiko-boutiqueThe boutique is located in the Queen Victoria Building (QVB) in Sydney. The QVB is an iconic Sydney landmark and is renowned as being a central shopping district for the local and overseas consumer. The QVB is readily accessible to commuters being so closely located to the Town Hall railway station and bus hubs.

Seiko Boutique, 455 George St., Shop 63, Lower Ground Floor, Queen Victoria Building, Sydney NSW 2000


SEIKO WATCH COLLECTION

– jStyle Choice –

ASTRON

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The World’s first solar GPS watch was developed by Seiko and launched to the world in 2012. Since then, Seiko has continued to develop new calibres in the Astron collection. This truly amazing technology has been developed by Seiko’s watch experts. Seiko solar GPS, one step ahead of the rest.

ASTRON’S TECHNOLOGY
Astron GPS Solar sets new standards of precision, ease of use and global convenience. Astron GPS Solar is the most significant advance in watchmaking in a generation.

Using just the power of light, Astron connects to four or more satellites, identifies its time zone and adjusts the hands on the dial to the local time, with a precision of one second per 100,00 years.

To make Astron GPS Solar as easy to wear as possible, Seiko invented an automatic time adjustment function that allows the watch to adjust automatically to the GPS time signal once a day. An invisible sensor analyses the level of light, and when it senses five seconds of bright sunshine, connects to a GPS satellite and receives a time update.

The key to this uniquely Seiko achievement is the development of a reception antenna in the shape of a ring that lies beneath the dial ring. This unique ring antenna, combined with a ceramic used for the bezel itself, optimises signal reception and allows the watch case to have the clean, elegant lines that are its signature.

AstronGPS Solar also required the development of a unique module to minimise energy consumption. Connecting to the satellites orbiting 20,000kms above the earths surface requires a significant amount of energy. Seiko developed a module that only uses about 20% of the energy required by common GPS devices.

Seiko, one step ahead of the rest.


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CREDOR

The name Credor comes from the French Créte d’Or, meaning ‘’the ultimate of the gold,’’ and has been the name for our collection of high-end watches crafted in precious metals since 1974. Even now, our dedicated master craftsmen use only premium materials and express Japanese beauty and delicate aesthetics. Credor timepieces combine Seiko’s traditional craftsmanship with contemporary, high-end technology, and depend on our over 100 years of watchmaking.


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GRAND SEIKO

For over fifty years, the story of Grand Seiko has been the story of a team’s dedication to perfecting the deceptively simple idea of creating the ideal watch. Though times change and Seiko’s watchmaking technology has evolved rapidly, the spirit and essence of Grand Seiko has remained the same. For over fifty years, Grand Seiko has stood for the same simple yet exacting ideals. And so it will be for the next fifty years. And beyond.

【HOKKAIDO】 Report From Sapporo

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Plumes of smoke from Asahidake  Photos: Masaaki Kato

▶︎ Report from Sapporo – Father and Son

In the midst of September with autumn well on the way, Shu Ikeguchi, born and raised in Australia, visited Sapporo City in Hokkaido together with his father Ike, who has lived in Australia for 35 years. Shu, well versedin the culture of both Australia and Japan, provided a report on what drew them to the largest city in Hokkaido, a region famous in Australia for the powder snows of Niseko, and what they discovered nearby.

From Sapporo to Niseko


In the morning, we rented a hybrid car in Sapporo City and made for Niseko some 90km away. It was great to be out in the crisp autumn air; the mountain roads on the way to Niseko were lined with trees decked in autumn colors, and we could have kept driving for hours.
Our destination was Mt. Youtei, the main peak of Niseko area. The majestic outline of the mountain reminded me of Mt. Fuji, easily deserving its nickname of the Mt. Fuji of the north. The rivers by the roadside that snaked through the wilderness about us stirred up memories of the landscapes of Europe I had once travelled, and the waters were so clear you could see straight down to the riverbed. Reaching Niseko was easy thanks to the English language navigation system in the car. With its superb snow, the area has seen an increase in visitors from Australia over the past twenty years. And as the number of visitors has grown, so too has the town itself, quickly gaining an international reputation.
During our stay, I met Australian marketer and ski resort development pioneer Paul Haggart. Though it was clear just how monumental an effort it had been for him to come so far, his plans and goals for the future were clear and promised greater things to come. Niseko can become the best snow resort in the world – I am sure of that.
At the Niseko Grand Hirafu Ski Resort, a wide range of accommodation awaits the hundreds of thousands of travellers who visit each year, and famous Australian entrepreneur Ross Findlay is said to have some 200 condominiums
in the area. In the autumn, the area hosts a beautiful display of autumn foliage and a pleasant, dry breeze. The view of Mt. Youtei as seen from Grand Hirafu was incredible.

The Nikka Whiskey Yoichi Distillery


That evening, we visited Yoichimachi on the Shakotan Peninsula overlooking the Sea of Japan to see the Yoichi Distillery of Nikka Whiskey, one of Japan’s most prolific whiskey manufacturers.
The red roofs of the distillery buildings made me feel as though I was in Scotland. It was there that founder of the distillery, Masataka Taketsuru, also known as the father of whiskey in Japan, travelled and threw himself into learning about whiskey, later seeking a place in Japan to build his own brand. That place was Yoichi, its cool yet warm climate reminiscent of Scotland.
The distillery Masataka created in 1934 to bring whiskey to Japan continues to produce fine whiskey today, and visitors can take tours of the whiskey production methods and processes.

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Historic Otaru


That night, we stayed in the port town of Otaru by the Sea of Japan not far from Yoichi. We went exploring the next day.
Otaru is a beautiful town where you can see and touch the history of Hokkaido. It prospered on the back of coal imports and trade with Russia, a fact that the numerous modern buildings throughout the town can attest to. The Otaru Canal is famed for its beauty and is a popular location in movies and television shows, which in turn has drawn an increasing number of visitors from abroad.
Given that you can see a side of a Japan from a hundred years ago, it was no surprise to see so many visitors with cameras in tow. The town is easy to navigate, and historic buildings like the Otaru Chamber of Commerce and Industry, the Bank of Japan, and the old rows of buildings with their galvanized steel make for a beautiful sight. Salmon can be seen swimming in the rivers, and the ivy creepers along the antique buildings lining the river were picturesque. Keen photographers will stay on past sunset, to catch the stunning scenery of the canal by night.

Shiroi Koibito Park


Back in Sapporo, we visited the Shiroi Koibito Park, which combines the head factory of the Shiroi Koibito cookies famous in Hokkaido with an adjoining theme park. Here you can learn about the process used to manufacture the cookies and the history of chocolate, and view works of art. The western-style buildings of the park look straight out of Switzerland, while the merry-go-rounds make it look almost like Disneyland. It is a wonderful spot for couples and for families alike.
Afterwards, we went to see the Okurayama Ski Jump Stadium that served as a venue in the Sapporo Olympics, the Sapporo Beer Garden, an all-you-can-eat stop for Hokkaido’s famous Genghis Khan cuisine, and many other wonderful tourist spots, taking in everything we could. There is more to Hokkaido than just the skiing, and this trip showed me just what is on offer, especially around Sapporo.
At an upper floor of JR Tower Hotel Nikko Sapporo where we stayed in Sapporo was a large hot spring bathing area with a spectacular view out over the city. On the floor above was a bar with an equally breathtaking view where we enjoyed cocktails of the hotel’s own recipe after a long, hot bath. The hotel staff spoke English, and were a big help in providing information about the city. Choosing the right hotel is an important part of any trip, and this one left us more than satisfied.

Nikkko Hotel

JR TOWER HOTEL NIKKO SAPPORO


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JR Tower Hotel Nikko Sapporo, run by JAL Hotels, combines the convenience of being directly connected to Sapporo Station with the luxury of a resort. The hotel is built into the JR Towever, a landmark of Sapporo City that is built into the south exit of Sapporo Station. With natural hot springs that can be enjoyed from lookout-style spas, bars where you can kick back and relax, restaurants offering local cuisine, rooms with an eye for comfort, and views from high above, this hotel is a true urban resort.

Information: http://www. jalhotels.com/ domestic/ hokkaido/ sapporo/