IMPROVE THE BODY AND MIND WITH GREEN TEA!
Green tea is now experiencing a surge in popularity both in Japan and overseas. It is a beverage that is a part of everyday Japanese life as an accompaniment to meals or as a break-time thirst quencher. Recent research has revealed a wide variety of health benefits linked to the consumption of green tea.
REDUCED RISK OF CANCER
The catechin compound found in green tea is said to reduce the risk of cancer.
• Men who drink 5 or more cups of green tea per day are approximately 50% less likely to develop progressive prostate cancer than men who drink less than a cup per day.
• Women who drink 5 or more cups of green tea per day are 21% less likely to develop stomach cancer than women who drink less than a cup per day.
• People who drink 5 or more cups of green tea per day significantly reduce their risk of developing liver cancer.
Together with a range of other benefits, theanine is also said to help relieve stress.
Theanine, an amino acid which gives green tea its umami flavour, is a calmative. Parasympathetic nervous system activity, which is activated during relaxation, also increases for 40
minutes following intake of theanine.
POTENTIAL TO REDUCE RISK OF TRAUMA FROM EPILEPSY | EFFECTIVE AGAINST PARKINSON’S DISEASE
100g of sencha contains approximately 20mg of caffeine – one third of the amount found in coffee. Daily intake of low concentration caffeine can potentially reduce the risk of trauma from epilepsy, and is also believed to be effective against Parkinson’s disease.
Catechin has been shown to possess antibacterial qualities against cavities, which is said to prevent and remedy cavities. It is effective against the bacteria which causes periodontal disease. Catechin can also help to improve bad breath by slowing the oxidisation of fats and oils. The fluoride contained in green tea also helps to strengthen teeth.
INHIBITS ABSORPTION OF CHOLESTEROL | TRIGLYCERIDES
Catechin inhibits the absorption of cholesterol and triglycerides in the digestive tract. This reduces blood lipid (cholesterol and triglycerides) levels. Lowered blood lipid levels reduces the risk of death from cardiovascular and cerebrovascular diseases.
When traditional Japanese tea meets pure Australian environment, that’s when the story begins
Japanese Green Tea grown in Australia
In Victorian Alpine Region, a 3-hour drive from Melbourne, Australian farmers are growing Japanese style green tea. The pure water supply, that stems from the Alpine National Park along with the unique climate and fertile soil, provides an ideal growing environment for green tea. Just like the craft of a good wine, green tea obtains taste and aroma that is in harmony with the land it is grown on. The domestic market demand for locally crafted tea has been increasing every year, as Australians welcome the green tea growing right in their own backyard. The Australian environment lacks tea related pests and diseases and thus fulfills a health-conscious demand of Australian customers.
Ito En and Oi Ocha
In 2003, Ito En, the No.1 green tea company in Japan, started operating a tea factory in Wangaratta near the Alpine Region. In the past decade, traditional Japanese green tea has been produced from Australian grown tea leaves, with the Australian palate in mind. In 1989, Oi Ocha ITO EN’s agship brand was launched in Japan. The brand name “Oi Ocha!” means “It’s tea time!” or “Tea please!”. For Japanese people, almost every meal is accompanied by green tea; that’s one of their secrets to long healthy life. Even in a hot summer, it never lacks real-deal tea.
A chilled bottle of unsweetened green tea is a godsend: crisp, clean, and refreshing, not too bitter or astringent, but has subtle Umami taste. Oi Ocha iced green tea is now formulated with 100% Australian grown green tea, in doing so delivers a healthier lifestyle, a peace of mind, and also joy through Japanese culture to the local consumers.
What is in one bottle of Oi Ocha?
100% Australian grown green tea leaves
Less calories than 1 medium sized tomato
No added sugar
No added colours or flavours