Earlier this year SEIKO opened its first boutique store in Australia.

The SEIKO boutique ranges product not usually found in Seiko Australia’s regular channel of distribution.

The boutique focuses on the higher-end collections of Credor, Grand Seiko, Astron, selected Limited Edition pieces and Japanese domestic models.

The boutique has Seiko staff that are highly trained in the technical specifications of the collections and models ranged in the store. In fact, some of the staff have visited the watch studios in Japan to see first-hand the finishing techniques and quality control behind these exquisite timepieces. The Seiko boutique provides a resident watch maker from Monday to Friday to assist with after sales care. The Seiko boutique allows the consumer to ‘explore the world of Seiko’ through its finest watches, its diversity of model selection, its craftsmanship and its professionally trained staff to highlight the detailed attributes of every watch.

seiko-boutiqueThe boutique is located in the Queen Victoria Building (QVB) in Sydney. The QVB is an iconic Sydney landmark and is renowned as being a central shopping district for the local and overseas consumer. The QVB is readily accessible to commuters being so closely located to the Town Hall railway station and bus hubs.

Seiko Boutique, 455 George St., Shop 63, Lower Ground Floor, Queen Victoria Building, Sydney NSW 2000


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The World’s first solar GPS watch was developed by Seiko and launched to the world in 2012. Since then, Seiko has continued to develop new calibres in the Astron collection. This truly amazing technology has been developed by Seiko’s watch experts. Seiko solar GPS, one step ahead of the rest.

Astron GPS Solar sets new standards of precision, ease of use and global convenience. Astron GPS Solar is the most significant advance in watchmaking in a generation.

Using just the power of light, Astron connects to four or more satellites, identifies its time zone and adjusts the hands on the dial to the local time, with a precision of one second per 100,00 years.

To make Astron GPS Solar as easy to wear as possible, Seiko invented an automatic time adjustment function that allows the watch to adjust automatically to the GPS time signal once a day. An invisible sensor analyses the level of light, and when it senses five seconds of bright sunshine, connects to a GPS satellite and receives a time update.

The key to this uniquely Seiko achievement is the development of a reception antenna in the shape of a ring that lies beneath the dial ring. This unique ring antenna, combined with a ceramic used for the bezel itself, optimises signal reception and allows the watch case to have the clean, elegant lines that are its signature.

AstronGPS Solar also required the development of a unique module to minimise energy consumption. Connecting to the satellites orbiting 20,000kms above the earths surface requires a significant amount of energy. Seiko developed a module that only uses about 20% of the energy required by common GPS devices.

Seiko, one step ahead of the rest.



The name Credor comes from the French Créte d’Or, meaning ‘’the ultimate of the gold,’’ and has been the name for our collection of high-end watches crafted in precious metals since 1974. Even now, our dedicated master craftsmen use only premium materials and express Japanese beauty and delicate aesthetics. Credor timepieces combine Seiko’s traditional craftsmanship with contemporary, high-end technology, and depend on our over 100 years of watchmaking.



For over fifty years, the story of Grand Seiko has been the story of a team’s dedication to perfecting the deceptively simple idea of creating the ideal watch. Though times change and Seiko’s watchmaking technology has evolved rapidly, the spirit and essence of Grand Seiko has remained the same. For over fifty years, Grand Seiko has stood for the same simple yet exacting ideals. And so it will be for the next fifty years. And beyond.