THE “SUPER DRY” EXPERIENCE IN AUSTRALIA

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It is said that Japanese people and Australians enjoy their beers in different ways. What is the secret to enjoying Japan’s most beloved – Asahi Beer?

6pm at night. A bustling street filled with people after a long day’s work. You duck into a back alley where the tantalising fragrance of yakitori (grilled chicken) wafts towards you from all directions. As you step into your usual izakaya (Japanese pub), a waiter’s boisterous, “Irasshai!”(“Welcome!”), echoes throughout the restaurant. This is what it’s all about. An izakaya is a Japanese person’s “oasis of the heart”.

The first word to leave most people’s mouths as they take their seat are, “I’ll start with a beer on tap”. You order an icy cold beer and what gets brought out is an ASAHI SUPER DRY. You shout, “Kampai!” (“Cheers!”), with all of your mates, clink glasses, and pour the golden beer along with its almost overflowing, creamy white head down your throat. Such a smooth, refined mouthfeel with a crisp aftertaste. A refreshing beer sure hits the spot after a hard day at the office.

One cannot overlook the small plates overflowing with edamame and yakitori, which go so well with beer. Many Australians seem to enjoy their beer on its own. The Japanese, on the other hand, much prefer a variety of side dishes to accompany their beer.

Asahi Breweries, Ltd. is a proud Japanese brand, topping beer sales in Japan for 17 consecutive years*. The ASAHI SUPER DRY brand can be found in pubs and bottles shops here in Australia as well, making it familiar amongst many Australians.

ASAHI SUPER DRY took out the gold award for the International-Style Lager category at the 2014 World Beer Cup, the USA’s prestigious international beer competition. At the Belgian international beer contest – The Brussels Beer Challenge – ASAHI SUPER DRY took out the gold medal for the Lager: International Style Pilsner, achieving the first gold medal for a Japanese brewery.

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3 brands are currently sold in the Australian market. ASAHI SUPER DRY (5.0%ABV) has a “delicate, yet rich, full-flavoured body with a refreshing dry aftertaste”. It is the topselling Asian Beer in Australia. Since its debut in Japan in 1987 as the first “KARAKUCHI” (dry) beer, ASAHI SUPER DRY has set a new de facto standard in Japanese brewing.

ASAHI SUPER DRY BLACK (5.5%ABV) is a crisp new Super Dry style lager. Bold and refreshing, it has changed the world’s perception on dark beers. Asahi successfully blended the rich aroma and flavour while maintaining the smoothness of ASAHI SUPER DRY. This beer is perfect for when you want to refresh yourself.

ASASHI SOUKAI (3.5%ABV) is an Australian market-limited brand. It delivers a clean, smooth taste that embodies the sophisticated, Japanese way of life whilst still retaining that unmistakable refreshing, crisp ASAHI SUPER DRY taste. ASAHI SOUKAI is an easy-to-drink, non-filling, sessionable beer, expertly brewed using quality Japanese brewing techniques.

Try comparing the beers yourself to experience their distinct flavours! The next time you get together with your mates, why not grab a few Asahi beers as well? Don’t forget the bowls of edamame to snack on. Bring the Japanese izakaya experience to your home by shouting out “kampai!” as you clink together your glasses of icy cold Asahi beer. *Taxable shipped units of 5 major Japanese beer makers in 1998-2014.